Making Moves: Design an outreach plan that motivates people to take action for the planet.

Making Moves is an 8-week, live online course that guides conservation practitioners through the exact steps needed to design a behavior change outreach plan. Enrollment is open now and runs through September 5.
Making Moves: Design an outreach plan that motivates people to take action for the planet.
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It's that time of year again! Enrollment for the September Making Moves course is now open and runs through September 5. The course itself will run from the week of September 12 through the week of October 31.

What is Making Moves???
Making Moves is an 8-week, live online course that guides conservation practitioners through the exact steps needed to design a behavior change outreach plan.

By the end of the course, you’ll know how to:
✔ Map and design the behavior change journey: paint a clear picture of what it takes to create change.

✔ Prioritize target audiences: find your minimum viable audience for maximum impact.

✔ Identify deterrents & motivators: using the force field analysis to determine what’s preventing action and which mix of motivators to leverage.

✔ Convert motivators into compelling messages: using an advertising framework to make messages stronger and more focused on the ultimate goal.

✔ Choose outreach methods that work best: getting your messages to the right audience at the right time and the right place.

Each lesson in the course dives into topics like: differentiating between actions and behaviors, mapping challenges with achieving behavior goals, removing tangible barriers, creating clear calls-to-action, choosing supportive images, and a whole lot more.

The course also features two "jam sessions" where cohort members apply the concepts we're learning towards a shared case study, so we continue to build skills and confidence in designing realistic and impactful behavior change projects.

If you feel ready to make strategic shifts in how you engage with audiences so you can spark action and grow conservation movements, then join us!
  • Learn more about the Making Moves course here: https://brooketully.com/making-moves/
  • Enrollment dates: August 15 - September 5 (at the link above)
  • Course dates: Sept 15 - Nov 3; live lessons every Thursday at 8am and 12pm EST.
  • Cost = USD $650 per person. A limited number of discount rates still available. Apply by August 21.
Interested in enrolling a group or team? Then email me to discuss: brooke@brooketully.com.
I hope to see you there!
-brooke

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Go to the profile of Brooke Tully
7 months ago

Enrollment is now open for the April-May Making Moves cohort!

Enroll by March 27 to join us: https://making-moves-6.teachery.co/promo

Do you feel like your conservation program would benefit from incorporating more behavior change strategies, but you’re not sure where to begin? Then Making Moves is the course for you!

The 8-week online course equips practitioners with the skills, insights, and strategic agility needed to create powerful and long-lasting conservation movements. Details are provided at the link above.

The next cohort runs from April 4 - May 27. Reach out with any questions.

Go to the profile of Lize Gibson-Hall
about 1 month ago

Thank you so much for sharing this great program Brooke!

Go to the profile of Lara Reden
about 1 month ago

Thanks for sharing, Brooke!