Tips for Conservation Job Applications

Any tips for applying for conservation jobs?
Tips for Conservation Job Applications
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I graduated in 2019 and I've since had a variety of jobs, only one of them with any direct conservation/wildlife link (and it was only seasonal work). Obviously, this year has made it a bit harder to look for work, but jobs keep popping up that are relevant and suit my interests/skillset. 
I think I have a good foundation of experience and skills, but hate to say that I sometimes get a bit discouraged when I've applied for a job that I meet all the criteria for and hear nothing back, even though I understand that's the way the cookie crumbles sometimes. 

So, the big question is to have a good shot at getting that perfect job: is it a case of relevant experience on your CV, or how well you sell yourself in your cover letter/personal statement? 
I'd love to hear tips, tricks or advice from anyone to help myself and others in a similar position. 

Thank you, looking forward to seeing your ideas! 
Kaitlyn 

PS. for some background, I'd like to get into environmental education or other similar jobs.