Nature conservation is perceived as positive by most people.
However, when it comes to communication, the real challenge is not only to spread information but also to drive people to act.
Awareness is only the first step, the willingness to take action is in fact crucial in having an impact.
The success of a nature conservation project also depends on the support of your audience who has the power to share your story with the world through social media.
Imagine what a great opportunity it is to act together for a good purpose!
How you tell your story matters - this is why to reach your community you need to communicate through powerful storytelling.
Therefore, the way you present your research, reports or campaign is key to the success of your project.
This requires a transparent and clear message and the development of a communication plan that resonates with people while delivering maximum impact.
The human brain is inclined to respond better to stories, in fact, it is important not to overwhelm viewers with facts and figures to the point where they disengage and back off.
This is an animation we have created for the British Ecological Society.
Click here to watch the Animation
Research shows that when we are truly engaged by a story, our attitudes and behaviours are more prone to change.
A good story is essential to conveying your message and speaking effectively to your audience. Remember, they expect to be entertained not just informed.
Stories told through animation help introduce viewers to new concepts that emotionally resonate with them. You should always ask yourself: why would anyone be interested in watching this story?
Animated videos are so effective because they combine a good story with engaging visuals that have the power to explain an idea in a simple and understandable way, giving the viewer a reason to care about your project or campaign!
At Motion Aptitude, we use the power of visual storytelling to create animated videos that boost conversations.
We help organisations make nature conservation more accessible to everyone by turning complex and sensitive topics into meaningful narratives able to inform and inspire.
When writing a script for an animation we always advise keeping the sentences short, and the tone friendly and conversational, but above all, we recommend using a simple language comprehensible to everyone.
We collaborate with NGOs, universities and environmental scientists to promote their research, convey their values, and maximise their impact through compelling animations and illustrations.
Our mission is to make nature conservation more accessible to everyone.
We focus on issues regarding wildlife, environmental science and animal welfare.
Our vision is to inspire a new generation of action-driven environmental enthusiasts.
To find out more visit our website:
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Hi Giuseppe this is amazing thank you. I love learning about communication through different mediums. Would you suggest any software for a beginner to start creating animations?
Hey Liz, my go-to software to animate is Adobe After Effects. However, you may also consider Adobe animate or Photoshop, even though it is not a native animation software it could be a good starting point for beginners to start exploring some animation principles.
Here is a tutorial from one of the leading experts in the field
I hope that helps :)
Amazing thanks so much Giuseppe this is really useful, especially the tutorial!