Giuseppe Forestieri

Creative Director, Motion Aptitude

About Giuseppe Forestieri

Outdoors enthusiast, snowboard and kitesurf addict with a background in visual communication.
As a fan of outdoor sports, I’ve always been fascinated by nature and the complexities of our ecosystem, it makes me want to do all I can to preserve nature and see it flourish.
Hence, in 2018 I've created Motion Aptitude. With our animations and illustrations, we’ve been helping universities and organisations sharing stories and scientific studies related to Environmental Science and other allied disciplines such as Biodiversity, Ecology, Wildlife Conservation and Animal Welfare.
We aim to foster a sense of curiosity and interest in the natural world and science, so people can connect more deeply with the environment and the world around them.

Our Vision is to help reconnect people of all generation with nature to ensure a sustainable future.

Our Mission is to inform and inspire viewers with our compelling animated stories.

Are you ready to elevate your communication to the next level?

Let's talk ▶️ hello@motionaptitude.com

Areas of expertise

Communication and marketing Other

Would you be willing to be approached and share your lessons learned in your area(s) of expertise with our community?

Yes

Would you like to be added to the calendar invitation for our monthly WildHub Socials?

Yes

Influencer Of

Recent Conversations

Recent Comments

Comment on Carnivouros plants
Apr 26, 2023
Replying to Thirza Loffeld

Hi Giuseppe, Thank you for sharing this beautiful and clear animation about carnivorous plants! For our members to learn even more from your work, could you perhaps answer the following questions for the animation you have shared here and will share in future posts? 

1) What was the goal of this animation?

2) What were the key ingredients of achieving the goal of this animation?

3) Which tools would you recommend members to use when developing animations for conservation communication purposes?

Many thanks for sharing your insights with us and I look forward to your next post! 

Hi @Thirza Loffeld  

Please find my answers below:

1) "Visual explorations of our natural world" features stories and insights on environmental issues. 
Animation gives me the opportunity to present facts and scientific studies in a creative way.
The aim is to foster curiosity and interest in science and the natural world., so people can connect more deeply with the environment and the world around them.

2) Fact checking and research into the subject matter are two key elements to make these stories relevant and educational.

3) I personally use After Effects, Illustrator and Photoshop to illustrate and animate my videos.

Oct 20, 2022
Replying to Lara Reden

Thanks for sharing this opportunity, Giuseppe! It sounds fascinating, and I'm signing up now.

Hi Lara,

It will be great to see you there! Thank you :)

Oct 20, 2022
Replying to Alan J. Hesse

Thanks for this fantastic learning opportunity, @Giuseppe Forestieri - I'll be there! 

Hey Alan, looking forward to seeing you there.

Ps: Capitan Polo is invited too!

Oct 20, 2022
Replying to Lize Gibson-Hall

Love this Giuseppe going to sign up now!. Have also added your post to the networking opportunities channel and training room. Really looking forward to it. 

Would also be lovely if you are free to join our art and conservation gallery opening which has been postponed to this Thursday (20th October) at 5:00pm BST. More info here

Hi Lize, 

Looking forward to having you at our webinar.

I will try to attend your event this afternoon, thank you for inviting me :)

Oct 17, 2022
Replying to Lize Gibson-Hall

Hi Giuseppe this is amazing thank you. I love learning about communication through different mediums. Would you suggest any software for a beginner to start creating animations?

Hey Liz, my go-to software to animate is Adobe After Effects. However, you may also consider  Adobe animate or Photoshop, even though it is not a native animation software it could be a good starting point for beginners to start exploring some animation principles.

Here is a tutorial from one of the leading experts in the field

https://www.youtube.com/watch?v=t_1s5R8vYAU&t=317s

I hope that helps :)

Apr 25, 2022

I am glad to be part of this community! Looking forward to connecting with you and exchanging insights on nature conservation and animal welfare.

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