Get people to care. 4 characteristics to define your target audience.
You are protecting & restoring nature, but no one cares. 4 hacks to change it.
No matter if you do biodiversity monitoring, coral gardening, mangrove plantation, animal GPS tracking, rewilding, etc. you want people to care about this issue as much as you do.
But by now, you realize you don’t get the attention or the financial support you hoped for.
Sh#t.
The reason I often witness is the missing clarity on your target audience.
Target what?
A target audience is a specific group of people you want to reach with your product, service, or message.
Why you should care about it:
You have limited resources - time, money, and priorities. It is crucial to focus your efforts on those people that actually buy your services or donate.
Make no mistake. Knowing your target audience is crucial for B2C & B2B.
4 hacks to define your target audience:
1️⃣ Demographics - the no-brainer yet often not executed well - age & gender are the top 2 I would focus on
2️⃣ Psychographics - target audience’s interests, opinions, attitudes, and personality traits
3️⃣ Needs & pains - you need to understand what they struggle with so that you can really be precise about how your solution fixes it
4️⃣ Influencers - who is influencing them to collaborate potentially
Tomorrow in my newsletter, I give away 5 more characteristics.
+a concrete example of a Coral Planting NGO running through this exercise
+5 clear action steps so that you can tackle this next week
⤵️ You can still sign up below
https://wildbusinessmates.com/double-your-impact-newsletter/
Here are the 3 things I am all about:
1. Nature
From day one my favorite place to be and my north star in every life decision I make. I want to protect and rewild as much nature as I possibly can.
In order to do so I created 2 businesses:
Wildya - my attempt to give personal development a wild update
Wild Business Mates - my consulting service to empower wild change makers
2. Personal Development
I am life long learner and believe that we can live happier if we take matters into our own hands. Daily tiny actions accumulate. So with Wildya, I can support you to take action and change your life.
3. Ecopreneurship
The world needs to change. The most successful companies & NGOs of tomorrow generate positive impact at scale. If you attempting to do this, let me help you.
I am building Wildya transparently, to provide a clear blueprint on how to take an idea from 0 to a sustainable business / NGO. Creating a community of wild change-makers, as well as consulting them along the way.
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Thanks for sharing, Oliver!