This week Lucy mentions that there are established models for encouraging behaviour change. This is an area that I am keen to learn more about, particularly with regard to changing attitudes towards nature in towns and cities. I thought it would be useful to put together a collection of these approaches below for those who would be interested in finding out more. I have added a link to a brief description of the iceberg model that I was introduced to when looking at systems thinking with regards to primary school education and sustainability. The concept is similar to what we are currently working on.