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Which category below best describes the type of organisation you currently work for/or run?
Areas of expertise
Would you be willing to be approached and share your lessons learned in your area(s) of expertise with our community?
Influencer Of
Michelle Parsons
National Bat Monitoring Programme (NBMP) Project Volunteer (previously NBMP Volunteer Engagement Officer/Survey Administration Officer for BatsinChurches), Bat Conservation Trust
Ufaq Manzar
Senior Officer Programme Development , Worldwide Fund for Nature (WWF) - Pakistan
Popular Content
Experts Like Lucy Boddam-Whetham
Recent Comments
Congratulations!
Welcome Lize!
Welcome Rachel! Look forward to hearing more about your work.
Welcome Eline! Good to have you on the course.
Welcome Sofia!
Welcome Jane! Great to have you on the workshop and look forward to hearing more about your work
Great you have an interest in this Jane. The behaviour change approach has been used successfully in other areas such as public health and international development.
We based a lot of our theory on the work of Doug Mackenzie-Mohr's book - Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. Seems its available as an online book.
https://www.uwsp.edu/cnr-ap/UWEXLakes/Documents/ecology/shoreland/marketing/fostering_sustainable_behavior_dmm.pdf
I also just found this web page which looks to have some useful links - although I haven't checked them out. I would imagine the Rare link would be a good one.
http://www.hwctf.org/document-library/social-marketing-and-behaviour-change
Welcome Alison. Sounds like you have lots of useful experience to bring in to the conservation world.