Lucy Boddam-Whetham

Director, Training & Operations, WildTeam UK

Which category below best describes the type of organisation you currently work for/or run?

Charity/Non-Governmental Organisation (NGO)

Areas of expertise

Behaviour change campaigns Education & training Institutional Management & Administration Fundraising Project/programme management Human resources

Would you be willing to be approached and share your lessons learned in your area(s) of expertise with our community?

Yes

Influencer Of

Recent Comments

Comment on Hello
Sep 02, 2020

Welcome Rachel! Look forward to hearing more about your work.

Comment on Hi all!
Sep 02, 2020

Welcome Eline! Good to have you on the course.

Comment on Hello!
Sep 02, 2020

Welcome Sofia!

Comment on New WILD HUB MEMBER
Sep 02, 2020

Welcome Jane! Great to have you on the workshop and look forward to hearing more about your work

Jul 15, 2020

Great you have an interest in this Jane. The behaviour change approach has been used successfully in other areas such as public health and international development.

We based a lot of our theory on the work of Doug Mackenzie-Mohr's book - Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. Seems its available as an online book. 

https://www.uwsp.edu/cnr-ap/UWEXLakes/Documents/ecology/shoreland/marketing/fostering_sustainable_behavior_dmm.pdf

I also  just found this web page which looks to have some useful links - although I haven't checked them out. I would imagine the Rare link would be a good one.

http://www.hwctf.org/document-library/social-marketing-and-behaviour-change

Jun 24, 2020

Welcome Alison. Sounds like you have lots of useful experience to bring in to the conservation world. 

Comment on Hi, I'm Imogen
Jun 24, 2020

Welcome and look forward to hearing more about your work.