Job description: Digital marketing specialist
Salary: £25,613 a year
Location: Home based anywhere in the UK
Hours: Full time - 4 days a week, Monday to Thursday, 32 hrs/week
WildTeam has a full-time working week of 4 days
Position Type: Paid
Contract Type: Fixed-term 12-month contract (with 6-month probation period)
Annual leave: 30 days plus bank holidays
Closing: 11 p.m. Friday 24 February 2023
About WildTeam UK
WildTeam UK (wildteam.org.uk) is a registered UK charity. At WildTeam we believe every conservationist should have access to the skills, knowledge, and network they need to progress their career and ultimately make a meaningful difference to our natural world, no matter who they are and where they are from.
Job description
WildTeam UK are seeking someone to join our small and dynamic team in the position of Digital marketing specialist. The focus of the position will be to design and carry out targeted digital communications campaigns to advertise WildTeam’s online training courses and bursaries to early career and professional conservationists, as well as managing WildTeam’s bursary scheme. The job will include a wide range of digital marketing activities and liaison with conservationists, so would suit someone with those skills and a passion for wildlife conservation. The specific responsibilities of the position, along with the experience and skills needed, are detailed in Table 1.
The most important qualities we look for in all our employees are a positive attitude, a “one team” approach, and a strong personal motivation for wildlife conservation. We also only select those that take responsibility for their work, can solve complex problems, have a fearless attitude, and are ready for a challenge. A full description of WildTeam values and attitudes are provided in Table 2.
Table 1. Responsibilities, experience, and skills requirements.
|
Responsibilities |
Experience |
Skills |
|
Engaging key audiences
|
Experience designing and implementing digital communications campaigns with clear objectives, indicators, and schedule (D)
Experience creating engaging content (E) |
Able to create engaging online videos (E)
Able to create engaging text (E)
Able to create engaging graphics (E) |
|
Website marketing |
Experience designing and maintaining website in line with Search Engine Optimisation best practices (E) |
Able to use, maintain and enhance website (D)
Able to use Google Search Console and Google Analytics (E) |
|
Social media marketing
|
Experience using social media platforms for marketing purposes (D) |
Excellent social media skills (Twitter, Facebook, Instagram, LinkedIn etc) (E) |
|
Google Ads
|
Experience planning, implementing, and assessing Google Ad campaigns (D) |
Google Ad skills (D) |
|
Email marketing and communications |
Experience carrying out email marketing (D)
Experience liaising with conservationists or trainees (D) |
Able to create engaging newsletters (E)
Able to manage contact database (E)
Excellent people communication skills with professional, friendly, and helpful approach (E) |
|
Monitoring and evaluation
|
Experience assessing the effectiveness of digital marketing campaigns (D) |
Able to assess the effectiveness of digital marketing campaigns (E) |
|
Data protection |
N/A |
Familiarity with current and upcoming changes to UK data protection legislation and best practice relevant to digital marketing (D) |
Note: E = essential, and D = desirable.
Table 2. WildTeam values and attitudes.
|
Values |
Attitude/behaviour |
Examples |
|
Believing in people |
WildTeam love |
Concerned primarily with achieving WildTeam vision |
|
Thinks of and/or positively participates in some activities to bind the team together |
||
|
Helping others |
Seeks out people in other workstreams for collaboration; contributing individually and supporting others |
|
|
Helps and encourages people in other conservation organisations, and treats them as partners |
||
|
Respecting each other |
Listens to and accurately captures others' expectations, ideas and concerns. Asks for clarification when unclear on something |
|
|
Uses professional, polite and respectful tone / words when interacting with all WildTeam staff and people outside WildTeam during the course of work |
||
|
Understands and values other staff / work streams / activities |
||
|
Trusting each another |
Assumes others in WildTeam have good motivations / make decisions in the best interests of WildTeam / speak truthfully |
|
|
Supports final decisions irrespective of personal opinion or understanding of rational |
||
|
Celebrating and encouraging diversity |
Actively encourages and / or celebrates differences in thought, ways of doing things, appearances, and personal lifestyle choices |
|
|
Being grounded in reality |
Looking for facts |
Actively searches for key and relevant evidence to base decisions / suggestions / actions on |
|
Communicating clearly |
Is clear, concise and thorough when giving directions / explanations and responding to questions |
|
|
Speaks the truth in a respectful / thoughtful way for the benefit of conservation |
||
|
Acting fearlessly |
Keeping a cool head |
Keeps professional, positive, calm and level-headed, keeping focus on the best course of action for the team, even during times of difficulty |
|
Deciding efficiently |
Makes clear, prompt, and well rationalised decisions which are in the best interest of WildTeam's vision, with appropriate levels of consultation |
|
|
Keeping on track |
Sticks by group/individual decisions that are difficult / unpopular if in best interest of the team / conservation |
|
|
Innovating |
Looks for and proposes or tries new ways to improve current practices or overcome difficulties when necessary |
|
|
Being accountable |
Takes responsibility for own words / actions / mistakes and their impact on others / organisation / own development |
|
|
Always learning |
Actively looking for, using, sharing, and being appreciative of feedback |
|
|
Spends time to develop new skills or learn about new developments in conservation practises |
||
|
Celebrating nature |
Spending time in nature |
Taking time out from office work to explore and enjoy the nature you are helping to save |
|
Sharing your love of nature with others |
Telling others about your work or what you love about nature through WildTeam or other outlets |
|
|
Making work fun |
Making work and team interactions as fun and friendly as possible |
How to apply
Please fill in this application form. You will also be asked to upload your CV and a google account is required to do this. If you haven't already got an account, it is free to sign up. Applicants must have the right to work in the UK and proof will be requested. We encourage applications from Black, Asian or minority ethnic candidates in order to help diversify our staff team. No agencies please.
Shortlisted candidates will be contacted after the closing date. The first interview will last an hour and will be online. A second interview may be required, and referees will only be contacted once a conditional job offer has been made.
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