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Hi there! It's awesome that you've shared this here and are asking for feedback. 

I have two thoughts to share on the Theory of Change related to motivating behaviors.

1) The "Love for Tigers" campaign. It's worth exploring through qualitative research if motivating people to "love" tigers will be a realistic goal of a campaign. In situations like these, it can be hard to transition people from "I fear and hate tigers" to "I love them." A more feasible creative strategy could be focusing on co-existence ("we're tiger-friendly") or focused mainly on the human-side ("keeping our families and livelihoods safe, while also protecting nature") - which is the responsibility angle you mention in the diagram.

2) Related is the box on "fear of being arrested increases". You can link together these two initiatives: increasing a sense of responsibility for co-existence can serve as a deterrent for killing tigers, especially as it becomes more of a social norm and expectation. Only relying on fear or penalties (i.e., all stick and no carrot) can be difficult to achieve results if enforcement is not strong or able to catch all the infractions. I typically recommend a healthy balance of motivators first and risk of penalty second. Here's a short slideshare I developed on this topic: https://brooketully.com/slideshare/

Hope that helps. Good luck!

-brooke