Case study: Juicy Marbles. 3 business hacks to learn from the rising plant meat star.
Juicy Mables is a premium plant meat company that managed to make some noise and get attention in a very crowded market.
So this time I wanted to share 3 hacks with you how they did it.
Before we start.
1. I don't get paid for this. I think they just got plenty of best practices for us we can use to combat the biodiversity crisis.
2. What has plant meat to do with biodiversity? Actually, a lot. Livestock production is the single most significant driver of habitat loss.
But here the hacks.
Hack #1: Know your target audience
Their target group are flexitarians, vegetarians or vegans that like to eat a good steak without the catastrophic environmental impact. Allows them to be laser sharp on their product and communication.
Hack #2: Use humor to entertain people
Humor is the best way to keep your audience entertained. I don't have to buy their products and still get something out of it.
Hack #3: Don't be afraid to go premium
Sometimes bold ideas never get realized because of our fears that nobody would pay such a high price for our product. Especially when we are just starting with it.
Jump over that fear and deliver your product. People are willing to pay, you just need to find them.
On Saturday I will share 3 more hacks (Branding, Website & Pitch Deck) and go much more into detail.
+ a cheat sheet
+ 5 clear action steps you can take for your biodiversity business
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You will also get the Biodiversity Hero OS for free + you can unsubscribe at any time, if I dont live up to your expectations.
Case study: Juicy Marbles. 3 business hacks to learn from the rising plant meat star.
Here are the 3 things I am all about:
1. Nature
From day one my favorite place to be and my north star in every life decision I make. I want to protect and rewild as much nature as I possibly can.
In order to do so I created 2 businesses:
Wildya - my attempt to give personal development a wild update
Wild Business Mates - my consulting service to empower wild change makers
2. Personal Development
I am life long learner and believe that we can live happier if we take matters into our own hands. Daily tiny actions accumulate. So with Wildya, I can support you to take action and change your life.
3. Ecopreneurship
The world needs to change. The most successful companies & NGOs of tomorrow generate positive impact at scale. If you attempting to do this, let me help you.
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Thanks for sharing, Oliver. I'd find an example pitch deck on biodiversity interesting (if that's in your plan for your next piece).
@Olaoluwa : perhaps this case study is interest to you?
Thanks for this Thirza! I am just seeing it, apologies!
No worries Olaoluwa! Hope it will be of use