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Behaviour Change Resources for Wildlife Conservation

Developed by TRAFFIC with support from the GEF and World Bank through the Global Wildlife Program, this new Behavior Change Guidance Note Series offers practical tools to help conservationists apply behavior change to tackle key threats to wildlife.

Oct 14, 2025

Alan J. Hesse

Senior Behaviour Change Specialist (TRAFFIC); also independent author-illustrator and climate educator.., TRAFFIC International

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The Global Wildlife Programme Behaviour Change Guidance Note Series, a TRAFFIC - World Bank collaboration, helps governments, project teams, and wildlife practitioners incorporate behavior change into their conservation efforts.

The four guidance notes include:

Entry Points for Behavior Change – How to identify opportunities to apply behavior change in human-wildlife conflict and coexistence, illegal and unsustainable wildlife trade, and nature-based tourism.
Developing a Behavior Change Strategy – A three-step process for designing strategies and interventions grounded in behavioral science.
Conducting Social Research – Practical tips and case studies on how to design, carry out, and apply social research effectively.
Creating Impactful Messages – Guidance and examples on how to develop messages that support conservation-focused behavior change.

The resources can be freely accessed on the World Bank website here. Please share this news as widely as possible and if you decide to get your own copies, I would love to get any comments or feedback!

Alan J. Hesse

Senior Behaviour Change Specialist (TRAFFIC); also independent author-illustrator and climate educator.., TRAFFIC International

My conservation career started in 1992 when I helped set up and joined a University expedition to the Bolivian Amazon. What started out as a 3-month experience ended up being a life-changing inflection point that set my professional and personal course to the present day. My conservation experience was built bottom-up and hands-on, and includes field data collection and logistics, grassroots organization leadership and project management, community engagement and capacity building, M&E, training and behavior change, and lately climate education through authorship of graphic novels and other resources. My conservation career includes positions as a senior staff member and a principal investigator at the Bolivian BirdLife Partner Armonía, field investigator in the Gran Chaco with WCS Bolivia, field logistics officer for Conservation International's RAP expeditions, and Programme Manager and Senior Manager of M&E at Rare. I currently work as Senior Behaviour Change Specialist with TRAFFIC International, applying behavioural science approaches to support TRAFFIC's work across wildlife supply chains globally.