Training replay: Motivating action & change for the environment

An inspiring training provided by Brooke Tully. The training replay will be available until June, please find the link below.

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Hi everyone, 

Today I joined Brooke Tully's training on 'Motivating action & change for the environment' and felt empowered to use her pointers in my work. Brooke is a WildHub member and has been training non-profit organisations and local governments to use behaviour change marketing in their conservation & environmental programs for over 12 years. She has a background in commercial advertising and is using that valuable experience to train conservationists how to design outreach plans that motivate action.

Some of what Brooke shares in this training confirmed my experiences: it is important to use a positive psychology approach to trigger motivation, inspire action and encourage change. The bit about the do's and don'ts in using visuals (e.g. images) also resonated with me (from 1:07:30). Let us know which part of Brooke's training really resonated with you by watching the recording and sharing your 💡 insights in the comment section below! 

The replay of this training will be available via Crowdcast at this link until June 2020. 

For more information: brooketully.com

Thirza Loffeld

WildHub Community Manager, WildTeam UK

My background is mainly in species conservation, education and capacity development. For several years, I researched mother-young interactions in gorillas and chimpanzees, in captivity and the wild. After that, I worked for three years in Indonesia, where I developed and implemented youth ambassador and community engagement programmes on local and regional scales. These programmes are aimed at building conservation capacity and promoting stewardship. I currently conduct my PhD research on the professional development of conservation professionals and work as Community Manager at WildHub.
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Adam Barlow 6 months ago

Just watched this video - enjoyable and informative. Recomend it!