Today I joined Brooke Tully's training on 'Motivating action & change for the environment' and felt empowered to use her pointers in my work. Brooke is a WildHub member and has been training non-profit organisations and local governments to use behaviour change marketing in their conservation & environmental programs
for over 12 years. She has a background in commercial advertising and is using that valuable experience to train conservationists how to design outreach plans that motivate action.
Some of what Brooke shares in this training confirmed my experiences: it is important to use a positive psychology approach to trigger motivation, inspire action and encourage change. The bit about the do's and don'ts in using visuals (e.g. images) also resonated with me (from 1:07:30). Let us know which part of Brooke's training really resonated with you by watching the recording and sharing your insights in the comment section below!
The replay of this training will be available via Crowdcast at this link until June 2020.
For more information: brooketully.com