Training replay: Motivating action & change for the environment
Hi everyone,
Today I joined Brooke Tully's training on 'Motivating action & change for the environment' and felt empowered to use her pointers in my work. Brooke is a WildHub member and has been training non-profit organisations and local governments to use behaviour change marketing in their conservation & environmental programs
for over 12 years. She has a background in commercial advertising and is using that valuable experience to train conservationists how to design outreach plans that motivate action.
Some of what Brooke shares in this training confirmed my experiences: it is important to use a positive psychology approach to trigger motivation, inspire action and encourage change. The bit about the do's and don'ts in using visuals (e.g. images) also resonated with me (from 1:07:30). Let us know which part of Brooke's training really resonated with you by watching the recording and sharing your 
insights in the comment section below!
The replay of this training will be available via Crowdcast at this link until June 2020.
For more information: brooketully.com
My background is mainly in species conservation, education and capacity exchange. I researched mother-young interactions in gorillas and chimpanzees, in captivity and the wild. After that, I worked for three years in Indonesia, where I developed and implemented youth ambassador and community engagement programmes on local and regional scales. I co-founded WildHub, a community of nature conservation professionals, in 2020 and work as their Community Lead. I am furthermore on the Advisory Board of the Durrell Institute of Conservation and Ecology (DICE) at the University of Kent where I obtained my PhD on capacity development for conservation in 2022.
Please sign in or register for FREE
If you are a registered user on WildHub, please sign in
Just watched this video - enjoyable and informative. Recomend it!