Muthoni Njuguna

CoFounder & Director of Strategy and Business Development, EcoHope Africa

About Muthoni Njuguna

I'm a natural resource ecologist and transformative social entrepreneur with more than five years of experience working with diverse communities and stakeholders in Kenya. I'm currently a Co-Founder and the Director of Strategy and Business Development at EcoHope Africa. EcoHope Africa is a women founded and led social startup venture devoted to shifting the conservation paradigm in Africa by leveraging nature-based investments and solutions to leverage social justice in Africa. Additionally, I'm a Conservation Catalyst for WildHub where my role is to catalyze the sharing of lessons learnt among WildHub members.

I hold a Master of Research (MRes.) in Biodiversity, Evolution and Conservation from the University College London (UCL) and a Bachelor of Science (BSc.) in Range Management from the University of Nairobi. I have considerable experience working in community-based conservation initiatives in different parts of Kenya including Maasai Mara, Tsavo, and the Coast. My expertise is in the optimization of the Human-Wildlife interface to ensure sustainable utilization of natural resources and harmonious coexistence of nature and man. I'm also an amateur birder đŸĻ and a novice poet 🖋.

Which category below best describes the type of organisation you currently work for/or run?

Private-sector company or business

Areas of expertise

Behaviour change campaigns Land/Water Management Livelihood, Economic & Moral Incentive Research Species Management

Would you be willing to be approached and share your lessons learned in your area(s) of expertise with our community?


Would you like to be added to the calendar invitation for our monthly WildHub Socials?


Intro Content

Lessons learned

Reframing Community-Based Conservation Initiatives One Partnership at a Time

Lessons learnt from a diverse 13-year experience in community conservation, partnerships, and capacity building from Mary Brown's lens.

Influencer Of

Recent Comments

Mar 12, 2024

Thank you for sharing this @Robyn James. This is very informative and timely. 

Comment on Introduction
Nov 02, 2023
Replying to Thirza Loffeld

A warm welcome to WildHub Ruth! Wonderful to have you join us! What was the key recommendation from your work around promoting gender-transformative approaches in conservation? 

Hello @Ruth Jepkemoi and welcome to WildHub! It's lovely reading about your work promoting environmental stewardship through gender transformative approaches. It would be great to share more of your lessons learnt to the wider WildHub community. I'd be happy to have a sit-down with you if you're up for it. Let me know what you think. You can message me here on WildHub or on my email: Looking forward to hearing from you. 

Oct 24, 2023

Congratulations @Temitope Rebecca Adelola for achieving this milestone. Looking forward to reading more insightful pieces from you. 

Sep 05, 2023
Replying to Thirza Loffeld

Very valuable lessons learned here; thanks so much for sharing @Oluwashina Peter and for catalysing the sharing of these insights @Temitope Rebecca Adelola!! 

@Oluwashina Peter : What does your organisation Gateway do? 

@Muthoni Njuguna and @Elizabeth Githendu : could be of interest to you too because of Peter's knowledge in carbon credit? 

This is a great piece. Thank you for the valuable information and insights @Temitope Rebecca Adelola. We agree @Thirza Loffeld that @Oluwashina Peter would be a great resource to learn and collaborate with. We hope we can have a sit down with him.

Aug 05, 2023
Replying to Thirza Loffeld

Thanks for sharing Emily - very exciting opportunity. May I ask if you also have any opportunities for conservationists who need initial funding to dedicate time to set-up (eg register) their organisation?

@Fai Collins Ndi@Muthoni Njuguna@Aiita Joshua Apamaku : please share with your networks where relevant. Thank you 

Thank you for sharing this opportunity.

Dec 05, 2022
Replying to Ussi Abuu Mnamengi

Heartiest congratulations! Dear Muthoni, we're so very proud of you to became curious environmentalist on wildhub platform, together we change the world with tangible action for the benefit of wildlife, nature and people too! 🤝 let's go all together in harmony with the ecosystem of which we too are an important part.

Thank you very much @Ussi Abuu Mnamengi. We'll keep growing as conservationist and keep contributing to protecting the integrity of our planet. You're also making great strides in your own accord so congratulations to you too. 😊

Dec 01, 2022
Replying to Lara Reden

Thanks for sharing! I'd love to hear more about how you attempt to prevent or relieve research fatigue. 

I appreciate you taking the time to read the post @Lara Reden. I agree with @Mary Brown that letting the communities take lead and inform the direction of the research goes a long way in reducing fatigue  Another approach I think could be helpful is to conduct a formative research by collaborating with researchers who've might have already done research on the community before engaging the community. This helps in giving you background information to assess the gaps you could help fill as well as reduces repetitive questions being posed on the community. 

Dec 01, 2022
Replying to Thirza Loffeld

Congratulations on publishing your first co-contribution, @Muthoni Njuguna! You asked interesting questions and I enjoyed reading Mary's answers. I also liked how you made use of images that were already available (e.g. Instagram) and that you highlighted certain quotes that Mary provided. This made it into an easy & interesting post to read; Great job!

@Mary Brown : Many thanks for sharing your lessons learned with the community and wonderful to read how WildHub has been of help to you! I was wondering: would you perhaps have any resources on the topics of 1) how to improve funding for grassroots organisations/communities and 2) social justice (in conservation context or outside) that you could share with our community that helped you in your work? 

I truly appreciate your feedback @Thirza Loffeld. I did love writing about the amazing work @Mary Brown is doing. I learnt a lot from her.

A small update, I believe @Mary Brown is on leave at the moment so it may take her some time to respond to your feedback and questions. 


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