I work for Chester Zoo as Community Engagement Manager. Part of my role is planning community initiatives linked to our Wildlife Connections campaign which is all about creating safe space for UK wildlife by working with local communities. We would like to do more to make sure that our activities are inclusive and realise that this will mean proactively engaging under represented audiences, addressing barriers to engagement etc. My starting point is to collate any information that I can find about who currently isn't engaging in conservation. There are various Natural England reports which I'm working my way through but if anyone has information from their own organisation or relevant links to share that would be much appreciated. Additionally if you have developed a programme to specifically target an under represented group I'd love to talk more about what you did and how you went about it.
The initial focus for this work is UK but if the international audience would also like to share their experience I would be very interested as another area of my work is to support Chester Zoo's international field partners with their conservation education initiatives.
Thanks for your support - firstname.lastname@example.org